HOLA I’M JONAH*

*My green card says Jonnathan Castillo. (Yep, with a double n.) A copywriter with a typo in his own name? Pretty ironic. Anyway…

I’m an Associate Creative Director and Copywriter based in Los Angeles. For over 15 years, I’ve helped brands become more interesting, more relevant, and harder to ignore.

Advertising has given me a lot to be thankful for. A seat in a recording studio with J Balvin. Casting cows for Chick-fil-A, where they’re treated like the celebrities they are. Casting real USPS mail carriers, too. A chance to create a product inspired by my dog, watch Los Pérez work their magic, and turn a monthly bill into microwave popcorn. It’s taken me to Cannes for free and put my name in Lürzer’s Archive. My parents cut out those pages and keep them in an album. That last one is pretty hard to beat.

My career has taken me from Bogotá to Buenos Aires to Los Angeles, with stops at BBDO, VML, Publicis, and McCann. I’ve created work for iconic brands like Chick-fil-A, Jameson, New York Lottery, USPS, Samsung, AB InBev, Mercado Libre and more.

I love a good idea. I also love figuring out how to make it happen. As a creative leader, that means giving people room to do their best work, knowing when to push, and protecting what makes an idea special, even when the budget shrinks or the deadline moves up. I’m drawn to work that makes people feel something, becomes part of culture, and gives them a reason to care about a brand. Work we’re proud to put our names on.

I truly believe we don’t need more advertising that promises to save the world. We need more good ideas to save the advertising business.

Get in touch: jcastillojaramillo@gmail.com / LinkedIn / View Resume