Test Donors is an initiative that transformed Chevrolet’s traditional test drives into a meaningful act of solidarity. Every time someone took a test drive, Chevrolet converted that experience into tangible support by donating relief homes and food to vulnerable communities across Colombia. But this wasn’t your average test drive — participants experienced firsthand how Chevrolet trucks handled every challenge the road could throw at them, from rough terrain to unpredictable conditions. What was once a simple car test became a chance for people to witness the strength of Chevrolet vehicles while contributing to those in need, turning everyday drives into opportunities to make a real, human impact.
The Money Catalogue is an idea that turned cash itself into the biggest Christmas e-commerce catalogue in Latin America. In a region where millions of people still use physical money daily, Mercado Libre and Sancho BBDO transformed everyday bills into interactive shopping tools. This simple concept bridged the gap between offline habits and online shopping, making every transaction a new chance to discover the perfect Christmas gift.
Sprintweets is a clever app designed to help small business owners say more on Twitter. While the platform limits tweets to 280 characters, Sprintweets lets users post messages of up to 415 characters by transforming text into images. Each message is converted into a visual with the exact dimensions of a tweet on the timeline, allowing businesses to share longer announcements, promotions, or stories without breaking the flow of the feed. A simple, effective tool that gave small brands a bigger voice where it mattered most.
Yummy Bill is the only bill you’ll actually look forward to receiving. To promote Claro Video, we transformed the traditional utility bill into a pack of microwave popcorn — turning a boring monthly expense into the perfect excuse for a movie night. It wasn’t just a payment reminder, but a fun, unexpected invitation to discover the Claro Video service. A simple idea that turned an ordinary bill into a brand experience people could literally pop, enjoy, and remember.
