We teamed up with McCann New York to bring “Can You Imagine?” to life for the New York Lottery, its first major brand campaign in nearly a decade. Through cinematic stories, surreal visuals and experiences across the city, we invited New Yorkers to let their imaginations take over.

Fun Fact

We got to work with Los Pérez, one of the world’s most celebrated directing duos. And our lead actress? She’s a New Yorker Broadway performer, too.