LOWRIDERS COWRIDERS

Building on Chick-fil-A’s original “Eat Mor Chikin” concept, we gave the cows a new way to champion their cause, inspired by lowrider culture in the U.S. We conceived and created the spot entirely in Spanish, making it one of the brand’s few original Spanish-language spots and bringing a distinct cultural perspective to the iconic campaign.

Fun Fact
Did you know the Chick-fil-A Cows are celebrities with their own casting process? Neither did I.